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Mobile Apps & Custom Software


Software shaped around how you actually work.

Off-the-shelf software makes you change your business to suit it. Sometimes that is fine. When it is not, we build the thing that fits — an app for your customers, or the internal system that takes the repetitive work off your team.

What this covers


Two different problems that both end in software.

They need different thinking, so it is worth separating them before anyone starts estimating.

An app your customers use

Ordering, booking, loyalty, tracking, memberships. This lives on a phone, it has to work on a poor connection, and it has to be simple enough that a first-time user never needs instructions.

We build for Android, for iOS, and for the web. Where it makes sense we build once and run everywhere, which is usually faster and cheaper than two separate apps. Where the app genuinely needs deep access to the device, we build natively and tell you why it costs more.

Software your team uses

This is the quieter half, and often the more valuable one. Job sheets, inventory, scheduling, quotations, approvals, reporting — the work currently held together by a spreadsheet, a notebook and somebody’s memory.

The goal is never to build something impressive. It is to remove the twenty minutes a day that four people each waste, and to stop the mistakes that happen when the same number is typed into three places.

Making things talk to each other

Most useful software is not new software — it is joining up what you already have. Your website talking to your accounts package. Your bookings appearing in your calendar. Your enquiries landing in WhatsApp. Often the honest answer to “we need an app” is “you need these three things connected”, and it costs a fraction as much.

Before we suggest building anything

We check whether something existing already does the job. If a product you can subscribe to for a few thousand rupees a month solves your problem, we will tell you that, even though it means a smaller project for us. Custom software is worth it when the fit genuinely matters — not by default.

What you get


Working software, and the keys to it.

What exists at the end of the project, in every case.

The application itself

Tested on real devices, not only a simulator. Published to the Play Store or the App Store under your own developer account, so it is yours.

The source code

In a repository you own, with the history intact. You are never locked to us. If you take it to another firm, everything they need is there.

Written instructions

How it works, how to use it, and what to do when something looks wrong. Written for your team, not for an engineer.

A support arrangement, if you want one

Monitoring, fixes, operating system updates and small changes as your business changes. Monthly, optional and cancellable at any time.

How we price it


Fixed price per stage, so you are never committed to the whole thing at once.

Software is the area where fixed prices most often go wrong, so we split it.

OptionPrice in IndiaOutside India
Discovery & Design
Understand the problem properly and draw every screen. Ends with a firm price for the build.
₹1,10,000
Fixed price
$2,500
Internal Business Software
The system that replaces the spreadsheet, the notebook and somebody’s memory.
₹4,50,000
From
$10,000
Mobile App, first version
A real, published app for your customers — Android, iOS, or both.
₹6,75,000
From
$15,000

Prices exclude GST. Every one is a fixed price against a written scope — it does not move unless you ask for something that was not in it. See everything we charge, and what each option includes →

We usually quote the first stage — understanding the problem properly and designing the screens — as a small fixed price on its own. At the end of it you have designs and a firm price for the build, and you are free to stop there or take it to somebody else. That is deliberate. It means you are never asked to commit a large sum to something nobody has drawn yet.

The build itself is then a fixed price against those designs, delivered in stages you can see each week.

What makes software cost more: the number of different kinds of user, payments, offline working, and anything that has to connect to a system somebody else controls. What we will always tell you: when an existing product would do the job for a fraction of the price.

Who this is for


Businesses that have outgrown the spreadsheet.

You will probably recognise at least two of these:

  • The same information is typed into more than one place, and they disagree.
  • Somebody spends hours each week compiling a report by hand.
  • Your process only works because one particular person remembers how.
  • You are turning work away because you cannot see what capacity you have.
  • Customers keep asking for something your current tools cannot do.
  • You have bought software that almost fits, and the gap is costing you.

Honestly

If a spreadsheet is genuinely working for you, keep it. We have talked more than one person out of building software they did not need. The point at which it stops working is usually obvious — and if you are unsure, that is a good thing to spend a free half hour on.

Common questions


Asked before most projects start.

Should we build for Android, iOS, or both?

It depends on who your customers are, and we will look at that with you rather than guessing. Building once and running on both is usually the sensible starting point, and you can always add a fully native version later if the app earns it.

Who owns the code?

You do, completely, in a repository in your name. We do not keep leverage over clients. If you want to move to another firm, everything they need is already yours.

Can you work with the software we already have?

Usually yes. Most systems can be connected if they offer any kind of interface, and a great deal of what we do is joining up things that already exist rather than replacing them.

What does it cost to keep an app running?

There are three separate things: the app store developer accounts, which are paid directly by you to Apple and Google; hosting for whatever sits behind the app; and optional support from us. We set all three out clearly in the proposal so there are no surprises in month two.

Our other services


Most real problems sit across two of these.

Tell us what you are trying to fix.

A free 30-minute call, no obligation. If this is not the right service for your problem, we will tell you which one is.